With the current conjuncture, it seems more than ever judicious to invest in basics of quality resisting the tendency and time proof, in order to constitute a wardrobe timeless, indémodable and irreproachable. On the list of essential obviously the signed cashmeres Eric Bompard are, which did not cease proving their excellence since 1985…
So for a few seasons, certain claws – such as Zadig & Voltaire – have entichées cashmere, none for the moment arrived at the quality and level standard which one notes in the shops Eric Bompard. It should be said that this last, ex-chairman of a specialized company in microprocessing, one is impassioned refusing any concession when it is a question of offering best cashmeres to his international customers.
All starts in the Eighties. Eric Bompard is in business trip in the Gobi Desert when he discovers funny small goat, Capra Hisca, whose long and duveteux hair enables him to resist the freezing temperatures prevailing in Mongolia. The business man sees a matter quickly there potentially bankable and decides to launch out in the Mongolian cashmere.
For that, it joins the group Erdos (which manages more half of the worldwide market of the cashmere), so that this one provides him the raw material and deals with the production. The claw Eric Bompard is born in 1985 thus, with for ambition proposing cashmere models of excellent quality. It then decides to mingle with the techniques of craft industry of exception with this noble fibre come besides, which with the passing of years will devote it leader on the hexagonal market of the cashmere.
At Bompard, not of bent half-compartment, as one can see it on the great majority of the cashmere sweaters having recently flooded the market of the connected ready-made clothes. At this purist, each part “is knitted, decreased and re-meshed”, in order to obtain one fallen and an incomparable comfort.
In the middle of this niche of luxury, Eric Bompard thus attracted himself the good thanks of the addicts to the products of quality, not balking to spend at least 100 euros for a part brought to last. Blow, in addition to 25 years of existence, the mark saw its production being geared down, to arrive today at a sales turnover of 45 million euros.
This known as, under the impulse of a chairman affirming to have the obligation to be ambitious, the claw does not seem to have finished developing. In 2007, one thus saw to be established on the Champs Elysées a mégastore of 600 m2 called to become the temple of the cashmere. On their side, Switzerland, China and England have from now on they also their shop Eric Bompard.
In addition, conscious of the importance of bringing a younger public towards its products, the office of maker style draws more and more models in the air of time, at the sides of traditional of the house.
Without speaking about the communication strategy of the company, which has just entrusted to the singer Katie Melua the role of egery of the season autumn/winter 2009-2010, probably to confer a certain twist on the name Eric Bompard. Unfortunately, the result proves rather disappointing, the photographs of the young woman dramatically making think of a bad series of Redoute.
In order to stick to its image, the claw should be rather satisfied with its visual putting in scene the true mascot of the mark: the mythical goat’s milk cheese of the Gobi Desert. The slogan accompanying those is sufficed besides for itself: “A Bompard cashmere is a goat which succeeded”…
Nevertheless, in a company where clothing became disposable, the quality of the cashmeres Eric Bompard could with it only be used as publicity. At present, it is indeed reassuring to be able to offer a part which will not move and will become faithful allied.
One will thus not hesitate to give up two or three transfered at H&M, which will enable us to offer a pullover black collar V Eric Bompard, which will accompany perfectly our slims and mini leather skirts by the season…
Official site: http://www.eric-bompard.com/
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