Under the objective of Steven Meisel, the signal Kristen McMenamy incarnates Lanvin heroin of the season to come. After having played the provocation by immortalisant the lascives installations of an erotic middle-class woman, the photographer seems to have decided to break with the sensuality in order to confer on this new countryside an icy atmosphere of the more hitchcockiennes…
In direct connection with the show of last March having taken place to the Market Freyssinet, the first stereotype of the countryside Lanvin assoit the collection autumn/winter 2009-2010 in the middle of the universe of black films.
Indeed, of the presence of the two cats recalling the beginnings of film of Hitchcock “the hand to the collet” (the realizer had then inserted subliminal images of cats in the first images) with the position of McMenamy (which is not without pointing out that of the scenes of crimes of the productions of Preminger) while passing by the pace of the mannequin (which does not have anything to envy that of Grace Kelly), each element tends to plunge the Lanvin woman in one elsewhere made of cold distinction and of dark mystery, thus accentuating envoûtante will have it the latter.
And if the statufiée installation of the model and the light blafarde lighting the scene hardly facilitate the process of appropriation of creations of Alber Elbaz, that has finally only little importance. Indeed, even fixed, those breathe timeless elegance…
In the passing, one appreciates that the party taken of Meisel comes to continue the narration started last March by the dressmaker. Because when Elbaz improvises realizer, putting in scene a made history of dramatic silhouettes lost in the fog of the cities, one surprises oneself to wish that this moment – binder scenography and mode – not have end…
Consequently, one likes the aspect rigor mortis being seized the body of seizing Kirsten as well as camaieu of gray recorded by the red shocking of his inert lips, accentuating “the cinema effect” of the unit. The composition of photography indeed gives to reflect, making unroll in the imaginary one of the spectator thousand and one scenarios having carried out this creature diablement elegant to crumble on its settee…
In addition, at one time when the advertising campaigns are often trustées by the actresses or the signal models stars, it is appreciable to note that some still dare to choose mannequins little known, which will have the advantage of not cannibaliser their message. Low hat thus with Lanvin which, extremely of its talent, its nonconformism and its privileged relation with the women, dares to deliver an attractive and subtle campaign to us, with the image of its universe…
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