The heavy atmosphere which had impregnated the last season of the processions seems to be gone about it, the too serious working girls – then lend to in découdre with the economic climate grisâtre – having left to their place with one flopée young girls much lighter. It is in any case the forecast of max Azria and his Lubov wife for spring to come…

Procession BCBG max Azria - Spring/be 2010

Forts of their business successes and their floor of fans resulting from the star-system, the Azria couple does not have as an ambition to revolutionize the fashion, but to stick well closest to waitings of their expensive and very for customer.

Consequently, one did not have to expect innovating models endangering the supremacy of the claw on the red carpets. On the contrary, BCBG by max Azria surfe on a receipt having proven reliable at Balmain, namely to propose dresses fitted and ultra short, favourable to emphasize the starlets in vogue.

This known as, if one finds the strong topics of the Eighties – which apparently decided perdurer still a season – Azria insufflate a happy lightness to them, making the unit desirable and relevant.

On the podium, the dresses bodycon are emmaillotent of sharp silk intersected with sexy black veil, thus combining clubbeuse energy joyful and sexyness of night. On their side, the tee-shirts loose moult out of draped dresses monochromic minimalists (perfect for a descent of yacht in bay of Trop’ Saint), while the toilets of the evening play with impudic asymmetries, revealing the legs while raising an elegant translucent drag.

Procession BCBG max Azria - Spring/be 2010

The couple excels in addition in the renewal of their leading product (it micro dress), mixing rigidity with it with flat tints colorful with draped of veil with the abstract printed papers form. One then attends the confrontation of two styles a priori antagonistic: the incisive side of the eighties vis-a-vis the estival accents bucolic. The whole in spite of extremely is successful, insufflating with the silhouettes a positive, fresh and optimistic twist.

It is noted finally that if the beautiful ones of max Azria want to be openly more wrongfully ingenuous than sexy, they do not forget any therefore to honour their reputation with night clubbeuses inveterate. Passage after passage, they indeed do not seem to want to separate from their mini metal small pocket, which will surely take them along until the end of the night…
©photo: Style.com

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