At the time of the exit of film “Alice to the Countries of the Wonders” (next spring), Walt Disney decided to pack her very recent line of jewel – already strong appraisal of the starlets such as Nicole Richie – by calling upon the designer Tom Binns…

Alice with the Countries of the Wonders

Questioned on this collaboration a priori strange, the Irish creator declares that to work on the tale of Lewis Carroll version Tim Burton are connected with a true fairy tale. It should be said that the shifted universe of Binns could find better ECRIN only one setting in scene resulting from the unslung imagination of the realizer of Big Fish. That which forever hesitated to scratch the image of Disney by diverting the effigy of Mickey thus agreed to design a mini line of jewels intended to accompany launching by Alice to the Country of the Wonders.

This unconditional fan of the work of Lewis Carroll could not indeed let pass opportunity of being inspired freely by the fantastic wild imaginings of this last. That it is the White Randy devil obsessed by its watch bracket, truculent Dame of Heart or the alambiqués labyrinths, nothing seemed to be able any more to inspire Binns, whose creations always abounded in disproportion, acidulous imagination and mysterious details.

Walt Disney thus aimed just by entrusting the reins of its line of jewels to this accro to vanities, babioles vintage and other rubies, which in spite to produce jewels very little conventional knew to allure Michelle Obama as well as British Fashion Council (with a price of the best designer in 2007). Through this choice, the american company posts its desire clearly to offer to its line of jewellery a destiny more creative than 100% imagination.

Tom Binns

This known as, if the designer can leave free court to its creativity on a limited series of six jewels (of which the price will go from 500 to 1000 $), it will have to also show of easy way and inventiveness to return gravitational the 35 parts constituting the collection accessible to the general public, where one will not find anything with more than 250 $.

What could have been a constraint for any other designer should not worry Binns, this one being accustomed to mix gadgets cheap, sapphires, invaluable stones and small glassware on its compositions. In other words, it would have without difficulty of managing to design delicious jewels, and that without ruining those which will fall under their charm…

And if one is delighted by this collaboration to new savour, one can only fantasmer while thinking of the other experiments fashion envisaged at the time of the exit of Alice to the Countries of the Wonders, Walt Disney not hoping to remain about it there. One then imagines extremely well Roger Vivier to outline some escarpins with the colors of the tale of Carroll, Stephen Jones to design vertiginous cover-chiefs or Vivienne Westwood to imagine delicious variations around the hypnotizing stripes of the cat of Cheshire…

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